Pete Slosberg, author of Beer for Pete's Sake (Brewers Publications, 1998) had a life-changing experience in 1979 when he tried making wine. Unwilling to wait five years for it to mature, he decided to make beer instead because it took only six weeks. The result was a revelation–he loved it. He was twenty-nine and his life was forever changed.
During the next seven years he became an avid homebrewer, and word of his excellent ale spread. In 1986, in partnership with a colleague from ROLM/IBM, he incorporated Pete’s Brewing Company. The company’s success was a reflection of Pete himself, and his willingness to embrace a slightly wacky, outrageous approach to the business of beer. He has been called a brewing maverick, a brilliant entrepreneur, an iconoclast, and a marketing icon.